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Marketing and subscribers

In a GDPR audit, you don't show a list — you show proof: when, where from, and with what wording the person consented.

A subscription belongs to an email address, not to a single record, so the same person stays one person whether they show up as a lead or a contact. Every list has a legal basis and consent wording, and proof of it is recorded alongside the status and never deleted. You send email sequences from several mailboxes with sending limits, and a customer's reply stops the sequence on its own.

What it covers

  • A subscription belongs to the email address, not to the record
  • Every list has a legal basis and a consent text
  • Proof — when, where from, what wording, what IP — is recorded with the status and never deleted
  • A confirmation email and a public subscription centre
  • One suppression list for the whole system — an address or an entire domain
  • You send timed email sequences from several mailboxes
  • Sending limits apply per mailbox across all campaigns
  • NPS surveys with comments, summaries and public links

What it connects to

The connectors that change the most for this area. Each one is switched on in the settings.

MailerLite Subscriber lists mapped both ways: new subscribers travel to the platform, and unsubscribes and bounces come back.
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FAQ

Questions about this area

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How are GDPR consents handled?

Every list has a legal basis — consent or legitimate interest — and a consent text. For every status change the system stores when, from where, with what wording and from what IP it happened. That record is never deleted.

Can we keep sending emails through MailerLite?

You can. Lists sync both ways: new subscribers flow into the platform, and unsubscribes and bounces flow back. The same works with Omnisend.

How is an email sequence different from a newsletter?

A sequence is a chain of 3–5 emails with delays, sent from a real employee's mailbox and stopped by the customer's reply. Each recipient sticks to their mailbox so that the reply comes back where it is recognised.

Won't this burn our domain reputation?

You won't. Every mailbox has sending limits that apply across all campaigns combined, and the system also tracks bounced emails.

Other areas

Customers and contacts You enter the name, and the system finds the company details itself. Before you sign, you can see right away whether this partner is worth trusting. Company database Before you even call, you already know whether the company is growing or shrinking — not just how many employees it has today. Shared inbox A customer wrote on Messenger, a colleague replied by email — the history is still one thread, so nobody answers twice. Email and telephony You see all correspondence and calls on the customer record, even the ones a colleague handled.
All features

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